MY ROLE
I was the UX Designer on this project and worked closely with the Creative Director, designer, developers and the account director to land on the creative execution and then my responsibility was to iterate the solution with the client and work closely with the developers until the campaign was ready to go live.
I created page structures, page flows and detailed wireframes with full annotations - taking into consideration all possible variations of fan activity.
THE EXECUTION
EMPOWER FACEBOOK USERS TO SAVE CHILDREN AT RISK, WITH A CLICK
A SNAPSHOT OF UX-DELIVERABLES
Below are some of the flows, wireframes and annotations I created and iterated with the client and developers to make sure the campaign covered every scenario and use-case needed. The wires covered both microsite activity and Facebook interactions.
User flows and scenarios.
Screen flows throughout the Facebook experience.
Sample of wires and annotations - following Unilever's delivery patterns.
THE IMPACT
3.2 MILLION PLEDGES. 2 MILLION NEW FANS
The campaign was a huge success and achieved well over their targets - 160% of target pledges, 200% over targeted fan acquisition across all markets and 2.1 million unique viewers of the Global Handwashing Day video.
For full case-study details, please watch video above.
