When this was achieved I transitioned to a more supporting role and transferred ownership of Creative to a colleague in Beijing as this was my last project with SapientRazorfish and I knew I wouldn’t be there to oversee the final implementation of the experience.


We worked fast to complete the high value customer journeys and experiences to showcase to the Brand team

We worked transparently and collaboratively across locations, time zones and roles. Stakeholders, BAs, UX, VD and Technology people from both companies all came together to discuss solutions on the board.




Content should be personalised based on the healthcare professional's interests as well as role. To visualise this concept, this news site example is only showing environmental articles, but utilising the same layout and information displayed.


During the Brand workshop, we brought together a wider set of Stakeholders and discussed the proposed experience.

Design mockups created by Visual Designer